A bold and simple identity created for Roadents Competitive Cycling – Nova Scotia’s top road cycling race and event organizer. The ‘R’ in Roadents flows elegantly into the ‘o’ creating a memorable logo and monogram. Look a bit closer and you will find a squirrel-like tail revealed in the negative space of the curl motif.
Banner and podium application. Photo by Josué Duff, Roadents Competitive Cycling