Roadents Competitive Cycling Identity

A bold and simple identity created for Roadents Competitive Cycling – Nova Scotia’s top road cycling race and event organizer. The ‘R’ in Roadents flows elegantly into the ‘o’ creating a memorable logo and monogram. Look a bit closer and you will find a squirrel-like tail revealed in the negative space of the curl motif.

Monogram
Monogram reversed
Logo
Banner and podium application. Photo by Josué Duff, Roadents Competitive Cycling
Kit design
Kit design. Photo by Jennie Fougere.
Kit design. Photo by Brianne Steinman.
Kit design. Photo by Brianne Steinman.

More projects
↑Back to Top